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IBM Unica Campaign V8.5 Sample Questions:

1. How does the Unica Campaign server access system tables residing in an Oracle database? It uses:

A) a JDBC type 4 db connection.
B) Oracle's native client connection.
C) SQL*Plus.
D) a ODBC type 4 db connection.

2. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?

A) The custom macro is too large for the fields in the temp table (<TempTable>).
B) There are user variables used in the custom macro.
C) The custom macro is the same as one of the Campaign built-in macros.
D) The Expression Type is configured incorrectly for the custom macro.

3. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
C) Alter the table to add a new column with the required logic.
D) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').

4. In Unica Campaign, how are the Scheduler and Schedule process used?

A) The Scheduler is an administration tool used to configure schedules. Use the Schedule process to select the schedule to use as part of theflowchart.
B) The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the Schedule process.
C) The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Schedule process is used to initiate a process,series of processes, or an entire flowchart.
D) The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule process in a flowchart.

5. A Unica Campaign deployment on a UNIX operating system requires access to a customer data source in a Teradata Database. To access the Teradata data source, which database environment variable needs to be defined in the Campaign startup script?

A) ODBCINI
B) TD_DBPATH
C) TD_DBHOME
D) ODBC

Solutions: