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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Responsys Personalization Language (RPL) | - Implement dynamic content - Debug RPL syntax and logic - Write basic RPL expressions |
| Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Manage cross-channel consistency - Configure subscription management |
| Responsys Data Model | - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
| Campaigns and Forms | - Build and manage web/mobile forms - Create and deploy marketing campaigns - Configure conversion and tracking |
| Initial Configuration & Deliverability | - Set global account and deliverability settings - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up - Configure domain branding and delegation |
| Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Reporting and Analytics | - Create custom reports - Analyze campaign performance metrics - Access standard reports and dashboards |
| Creating and Managing Content | - Build responsive email and mobile content - Use assets and templates - Implement personalization with RPL |
| Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
2. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
A) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
B) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) You should test all links manually.
3. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
A) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
B) In ManageCampaigns, select 45 days for the end element.
C) In the Program Designer, configure 45 days for Auto-Close after launch.
D) Create a calendar reminder and manually close the campaign.
4. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A) Create a Non-Competitor Program using Program Designer.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
5. In RPL, how do you reference a value in a data source?
A) fieldname
B) data_source.field_name
C) data_source_alias.filed_name_alias
D) project_name.field_name
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |






