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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign & Program Automation | 12% | - Automation logic and workflow design - Program Builder and Program Canvas features - Campaign Canvas configuration and usage |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data enhancement and AppCloud usage - Data objects, relationships and data capture |
| Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - IP warming and deliverability setup - Subscription and preference management |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
| CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
You are configuring a promotional email group for Marketing's subscriber-based quarterly newsletter called "The Edge".
How should you configure this email group? (Choose the best answer.)
A)
B)
C)
D)
- A. Option D
- B. Option A
- C. Option C
- D. Option B
Correct Answer: D 🗳️
Which data source is NOT possible as a Listener feeder in Program Canvas? (Choose the best answer.)
- A. pulling contacts into a program when a contact field value changes
- B. pulling contacts into a program with unsubscribes in the last 24 hours
- C. pulling contacts into a program only when lead score decreases
- D. pulling contacts into a program from a step in program builder
- E. pulling contacts into a program when they respond to a campaign
Correct Answer: D 🗳️
Which three Segments are possible to build? (Choose three.)
- A. all contacts from an event from three years ago
- B. all contacts who registered for an event in the past 90 days
- C. all contacts with an invalid email address that are part of the Account for ACME Corporation
- D. all contacts that have successfully completed the "Update Contacts" CRM action step in the last day
- E. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
Correct Answer: B,C,D 🗳️
When creating an email using Email Editor, which two items are required? (Choose two.)
- A. Email Group
- B. Preview Text
- C. Email Tracking
- D. Subject Line
- E. Personalized From Line
Correct Answer: B,D 🗳️
Which two are use cases for using a custom data object? (Choose two.)
- A. linking custom data objects to each other
- B. linking custom data objects to visitors
- C. linking custom data objects to accounts
- D. linking custom data objects to contacts
Correct Answer: C,D 🗳️
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