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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Determine if members of the group are more likely to retain their monthly membership
C) Document the number of members and engagement statistics for the CEO to review
D) Survey members for positive community experiences to share with the CEO

2. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Tag influencers to share the content and campaign hashtag
C) Create a social media account for the new product
D) Change content strategy to target male followers during launch

3. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Put a sign in the green space asking for the fitness park to be built and share it on social media
B) Create a poll for the community to assess interest in the park and report findings to the nonprofit
C) Monitor elderly-only audiences on social media for outdoor recreational conversations
D) Run ads across digital platforms that ask for feedback on the park idea

4. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Activate a news alert for additional articles
B) Create and track relevant keywords on social media channels
C) Review comments on the company's press release post
D) Create a post specifically to gather feedback from the community

5. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Invite the community to submit their success stories so they can be shared with the national committee
B) Initiate a petition against the proposed closure and ask community members to circulate it widely
C) Send a message to each of the community members requesting their opinions of the proposed closure
D) Monitor sentiment across digital channels within the organization's area of focus

Solutions: