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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Principles of Strategic Communication | - Research and Analysis
|
| Topic 2: Implementation and Management | - Execution of communication plans
|
| Topic 3: Strategy and Planning | - Communication strategy development
|
| Topic 4: Evaluation and Measurement | - Performance measurement
|
GCCC Strategic Communication Management Professional Sample Questions:
An effective crisis response strategy begins with:
- A. an acknowledgement of the impact of the crisis.
- B. an explanation to news media outlets.
- C. communication to the organization's employees.
- D. communication to the organization's public.
Correct Answer: A 🗳️
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A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?
- A. Collect information about the organization's diversity practices and metrics and share with employees.
- B. Define what the organization wants to achieve through their diversity, equity, and inclusion program.
- C. Source stock photos that would imply strong organizational diversity.
- D. Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
Correct Answer: B 🗳️
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At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:
- A. Knowledge.
- B. Attitudes.
- C. Behavior.
- D. Awareness.
Correct Answer: C 🗳️
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Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:
- A. Analyzing whether the sales goals for the new product are realistically achievable.
- B. Designing a creative social media campaign that will highlight the product's innovative features.
- C. Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
- D. Meeting with suppliers to determine whether marketing costs can be shared.
Correct Answer: C 🗳️
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An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?
- A. Providing the community and media with a fact sheet about the project's benefits
- B. Securing ad space in the most relevant media
- C. Informing opponents of the project about the project's environmental benefits
- D. Developing awareness of the project among new audiences
Correct Answer: A 🗳️
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