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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A) It's the amount you're comfortable spending for Google AdWords each month.
B) It's the amount you're comfortable spending for Google AdWords each week.
C) It's the amount you're comfortable spending for Google AdWords each day.
D) It's the maximum amount you'll spend for one click on your ad.

2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) 1 to 10
B) 1 to 100
C) Google does not reveal the Quality Score as it is proprietary information.
D) Very high, Moderate, Low, Poor

3. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Organic marketing
B) Search engine marketing
C) Search engine optimization
D) Localized search results

4. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Content policies
B) Quality policies
C) Link policies
D) Editorial and format policies

5. In which of the following conditions is the Site Exclusion tool used?

A) When campaign shows irrelevant clicks.
B) When campaign shows relevant clicks.
C) When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
D) When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.

Solutions: