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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Configure send settings - Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
| Subscriber and Data Management | 26% | - Import and manage subscriber data - Design and configure Data Extensions - Configure segmentation tools - Troubleshoot send and data issues |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A. Google Analytics Integration
- B. Tracking Extracts
- C. Report Snapshots
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Send Classification
- B. Delivery Profile
- C. Sender Profile
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. File Transfer Activity in Automation Studio
- B. Report Definition Activity in Automation Studio
- C. Report Scheduling in Datorama Reports
Correct Answer: A 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Einstein Engagement Scoring
- B. Google Analytics Audience
- C. Path Optimizer
Correct Answer: A 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Bounce Mail Management
- B. List Detective
- C. Auto-Suppression Lists
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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