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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) The email address in All Subscribers is prioritized.
B) The data extension was not configured as sendable.
C) Contact Builder was not configured properly.
D) Data retention settings were incorrect in the data extension.

2. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Security Settings
B) Salesforce Integration
C) Installed Packages
D) Data Management

3. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Data Extensions
B) Subscriber Key
C) Contact ID
D) Member Record

4. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Require several campaign approvals
B) Use Proof instead of [PREVIEW]
C) Add [PREVIEW] to the subject line validation list
D) Wrap the subject line with AMP script

5. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Brand-specific private domains are required for images and links.
B) Multiple FTP users must be accommodated.
C) A new sender profile is needed for sending transactional emails.

Solutions: