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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Administration & Governance | - User Management
|
| Marketing Automation | - Engagement Studio
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
A) Assign a scoring category to each product line folder.
B) Edit the score field on the prospect's record to displays multiple score values
C) Edit the default scoring model to score differently for each product line.
D) Create two new default scoring models to have one for each product line.
2. What are the key technical items required to set up during implementation?
A) Tracking Code
B) CNAME
C) Email Authentication
D) IP Whitelisting
E) Using Custom Fonts
3. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
A) Multi-Select
B) Checkbox
C) TextArea
D) Dropdown
4. Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A) Viewing more than one web page.
B) Clicking on a tracked link in an email.
C) Matching an automation rule.
D) Submitting a form on a landing page.
5. What is an identified visitor?
A) A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
B) A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
C) A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
D) A visitor whose organization has been identified using a reverse IP lookup.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,B,C,D | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: B |






