What is the duration, language, and format of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
- Duration of Exam: 90 minutes
- Type of Questions: multiple-choice/multiple-select questions + unscored questions
- Passing score: 72%
- Number of Questions: 60
- Language of Exam: English
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
Salesforce Pardot-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Completion actions and page actions - Automation rules and segmentation rules - Lead scoring and grading - List types and management - Custom redirects |
| Topic 2: Email Marketing | 20% | - Email reporting and metrics - Email vs email templates - Email sending and delivery options |
| Topic 3: Administration | 11% | - Pardot Recycle Bin functionality - Create, edit and map fields - Pardot and Salesforce integration |
| Topic 4: Pardot Forms, Form Handlers and Landing Pages | 20% | - Form handlers configuration - Landing pages creation and metrics - Capabilities and use cases of forms |
| Topic 5: Engagement Studio | 17% | - Engagement program components - Program reporting and actions - Building and updating engagement programs |
| Topic 6: Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
