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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true about Einstein Engagement Scoring (EES)?

A) EES can import historical purchase data to drive conversion predications
B) EES requires Collect Code Tracking forweb conversion predictions
C) EES takes into account custom unsubscribe handling
D) EES analyzes all send data from Marketing Cloud

2. Can Social Studio's Sentiment Model be customized? 01m 05s

A) No, this is a managed service provided by only by Salesforce.
B) No, the sentiment is driven by Einstein calculations.
C) Yes, customization options are available in Admin
D) Yes, after you have loaded your Twitter certification number.

3. How does social studio unify anonymous and known identities?

A) Deterministic matching
B) social networking

4. Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A) Last Name
B) Channel
C) Email
D) Region
E) City

5. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A) Orchestration
B) Data aggregation
C) Unified customer profile

Solutions: