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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A) Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
B) Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
C) Use a completion action on the form to automatically add anyone who completes it to the list.
D) Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

2. Form or Form Handler? I want to integrate with a third-party system.

A) Form
B) Form Handler

3. When is a prospect automatically removed from future email sends?

A) Hard Bounce
B) Soft Bounce
C) None
D) After 5 Soft Bounces
E) Any Bounce

4. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

A) Automation Rule
B) Marketing Cloud Account Engagement Score
C) Dynamic List
D) Profile

5. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

A) Page Action
B) Automation Rule
C) Completion Action
D) Dynamic List

Solutions: