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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Is it possible to split Dynamic Lists into more than two Static Lists?

A) True
B) False

2. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
C) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
D) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

3. "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A) Prospect unsubscribed from an email
B) Prospect replied to an email
C) Prospect was deleted by a user
D) Prospect viewed a landing page

4. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add emails to campaign start displaying engagement history metrics on campaigns.
B) Add engagement history activity related lists to lead & contact page layouts.
C) Add engagement history lightning component to lead & contact page layouts.
D) Add engagement history metrics related lists to campaign page layouts.

5. Which are true about Custom Objects in Marketing Cloud Account Engagement

A) You can create and sync a custom object from any object in Salesforce
B) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
D) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

Solutions: