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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

2. 3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A) switched off
B) Low battery
C) SMS sent to landline number
D) out of cellular network coverage
E) mobile is in another call

3. What is supported as a managed account in Social Studio?

A) Reddit
B) Amazon
C) Google My Business
D) Yelp

4. How does the Wait by Duration activity in Journey Builder work?

A) It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
B) It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
C) It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
D) It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

5. Where would you set a threshold limit in social studio

A) enterprise admin settings
B) tab in engage
C) workspace settings
D) column in engage

Solutions: